Copywriter, Performance Marketing
Core
Write high-converting copy for performance marketing campaigns, lifecycle emails, video scripts, and landing pages to guide engineers and manufacturing leaders toward a decision.
Role type
Performance Marketing Copywriter
Builds
Marketing and lifecycle emails, video/explainer scripts, and landing pages for Xometry and Thomas brands
Domain
Manufacturing / Industrial / B2B
Required skills
Performance marketing copywriting, lifecycle/email marketing, video scriptwriting, landing page conversion optimization, HubSpot/CRM proficiency, A/B testing, AI tool proficiency (Claude Skills), project management, B2B messaging
Preferred skills
Manufacturing/engineering sector experience, ICP-driven marketing, video storyboarding, custom AI workflow development
Technologies
HubSpot, Claude Skills, A/B testing tools
Responsibilities
Write marketing and lifecycle emails for Xometry and Thomas brands; Write video scripts for YouTube, paid social, and product explainer videos; Write landing page copy aligned with traffic sources and offers; Partner with Lifecycle Marketing to plan and sequence email journeys; Collaborate cross-functionally with Product, Content, and Growth Marketing; Use performance data to refine copy for higher engagement and conversion; Maintain and evolve messaging frameworks and email templates; Build and use Claude Skills to speed up copy production and QA
Seniority
Mid-Senior, hands-on IC