Senior Performance Copywriter
Core
Creating persuasive, conversion-driven copy for cold-traffic campaigns to improve marketing performance and conversion rates.
Role type
Senior performance copywriter (direct response)
Builds
Landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets
Domain
B2C customer acquisition, digital marketing, performance advertising
Required skills
Direct response copywriting, customer psychology, A/B testing, headline development, offer creation, compliance writing, AI tool usage, cold audience targeting, competitor research, data analysis (via careerplan.io/jobs/59-001-E6-375-B8-40F-senior-performance-copywriter-at-capslock)
Preferred skills
Experience with MarTech, knowledge of advertising trends, ability to translate technical features into customer benefits
Technologies
AI tools for research, ideation, analysis, and workflow optimization
Responsibilities
Create conversion-focused copy for cold-traffic campaigns; Research products, customers, competitors, and advertising trends; Develop headlines, hooks, offers, and value propositions; Ensure advertising claims are accurate and compliant; Create copy variations for A/B testing and analyze performance; Adapt successful concepts across clients; Collaborate with marketing, creative, and testing teams; Use AI tools to improve workflow efficiency
Seniority
Senior, hands-on IC