Copywriter
Core
Create authentic brand messaging and high-converting copy for workwear and apparel targeting skilled tradespeople using generative AI.
Role type
Senior DTC Copywriter (Workwear/Apparel)
Builds
Brand campaigns, website copy, lifecycle email sequences, and product descriptions for BRUNT workwear.
Domain
DTC E-commerce / Workwear & Performance Gear
Deliverable
product features | dashboards & analysis
Required skills
Generative AI prompt engineering, DTC e-commerce copywriting, UX writing for web and email, translating technical specs into consumer benefits, campaign concepting, video scriptwriting
Preferred skills
Experience in workwear or performance gear brands, portfolio demonstrating full-funnel versatility
Technologies
Generative AI tools, LLMs
Responsibilities
Maintain consistent brand voice across touchpoints, write copy for automated email sequences and site UX journeys, co-concept campaign ideas with creative teams, tailor copy for visual layouts on landing pages and PDPs, build custom AI prompts and creative workflows, write daily broadcast emails and promotional assets
Seniority
Mid-Senior, hands-on IC