Creative Strategist (Performance Creative)
Core
A performance creative strategist who researches customer pain points, develops direct-response angles, and directs designers/editors to build ad assets that scale.
Role type
Performance Creative Strategist (Copywriter)
Builds
Direct-response ad creatives (hooks, scripts, visual direction) for D2C and e-commerce brands
Domain
Performance Marketing / E-commerce
Required skills
Direct-response copywriting, Customer research, Creative direction, AI tool usage, Data-driven iteration
Preferred skills
Experience with supplements/beauty/CPG, Basic video editing (CapCut/Premiere), UGC creator direction, TikTok Ads
Technologies
AI tools, Meta Ad Library, Reddit, TikTok, CapCut, Premiere
Responsibilities
Research customer pain points via reviews and social media, Create detailed creative briefs for designers and editors, QC ad assets before launch, Analyze performance data to iterate hooks and angles, Direct designers and editors on visual execution
Seniority
Mid-level, hands-on IC