Senior Copywriter, Advisors Creative Desk
Core
Senior copywriter creating engaging, forward-thinking content solutions for Mastercard's advertising partners, platforms, and portfolio of brands to drive action and conversion.
Role type
Senior IC copywriter (financial services)
Builds
Holistic and memorable creative campaigns across TV, online video, banners, social, and print
Domain
Financial services / Digital marketing
Deliverable
product features
Required skills
Direct response copywriting, multi-channel content creation, strategic brief interpretation, brand guideline application, client presentation, campaign concepting, digital-first marketing translation, graphic design collaboration
Preferred skills
Customer journey understanding (card & banking), social media trends expertise