Senior Account Executive
Core
Senior Account Executive driving new business and managing a book of advertising clients across broadcast TV, streaming/CTV, and digital for TEGNA's San Diego market.
Role type
Senior Account Executive (Media Sales)
Builds
Multi-platform advertising solutions combining CBS broadcast reach with Premion streaming/CTV inventory for local and regional advertisers.
Domain
Local news media, advertising sales, broadcast and streaming television
Required skills
Prospecting and new business development, strategic account management, multi-platform solution architecture, negotiation, pipeline management, data-driven ROI storytelling, CRM proficiency
Preferred skills
Experience with DSPs/SSPs, Google Analytics, ad-management tools
Responsibilities
Drive new business by building a pipeline of local and regional advertisers; Sell strategically to uncover client goals and architect tailored multi-platform solutions; Own the full sales cycle from prospecting to closing; Grow and defend the account book through upsell, cross-sell, and renewals; Pitch with data to demonstrate ROI; Manage pipeline, forecast accurately, and partner with internal teams to deliver campaigns.
Seniority
Senior, hands-on IC
