Account Executive
Core
Drive new business and manage a book of advertising clients for a local TV station's cross-screen portfolio (broadcast, streaming/CTV, digital).
Role type
Account Executive (Sales)
Builds
Multi-platform advertising solutions for local and regional advertisers
Domain
Local media, Broadcast TV, Streaming/CTV, Digital Advertising
Deliverable
product features
Required skills
Prospecting, Strategic selling, Negotiation, Pipeline management, CRM proficiency, Data analytics for ROI
Preferred skills
Experience with DSPs/SSPs, Google Analytics, Ad-management tools
Responsibilities
Build and maintain a strong pipeline of local and regional advertisers; Prospect, qualify, present, negotiate and close business; Turn accounts into long-term partnerships through upsell and cross-sell; Build compelling, insight-driven proposals; Manage pipeline, forecast accurately, and keep deals moving in CRM