B2B Paid Advertising Strategist - ABM Experience
Core
Own the execution, performance, and growth of B2B paid advertising campaigns across multiple channels to drive client business success.
Role type
Mid-level B2B Paid Advertising Strategist (ABM)
Builds
Performance marketing campaigns on Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, and Bing
Domain
Digital Marketing / B2B Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social & media native platform management, bid optimization, keyword research, ad copy development, campaign strategy, full-funnel marketing, data storytelling, project management
Preferred skills
AI tool utilization, cross-channel collaboration, proactive risk escalation
Technologies
Google Ads, Bing Ads, Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Execute A-Z campaign builds with redundancy across channels; manage client budgets and advise on pacing; lead optimizations for performance improvements; provide proactive strategic recommendations and insights; maintain client testing roadmaps and project manage next steps; own performance reporting and strategy communication; escalate performance risks early.
Seniority
Mid-level, hands-on IC