SG Campus Recruitment - User Acquisition Associate
Core
Execute paid user acquisition campaigns in overseas markets to drive post-launch growth for NetEase's mobile and PC games.
Role type
Associate, User Acquisition (Paid Media)
Builds
User acquisition campaigns across Meta, Google, TikTok, and app store channels
Domain
Gaming / Mobile App Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign execution, A/B testing of ad creatives, budget and bidding management, core metrics analysis (CPI, ROAS, retention), ASO support, influencer/KOC collaboration, bilingual communication (English/Chinese)
Preferred skills
Meta Ads/Google Ads backend familiarity, multi-market language proficiency, casual game player experience, performance creative logic understanding
Technologies
Meta Ads, Google Ads, TikTok Ads, App Store Connect, Excel, Google Sheets
Responsibilities
Execute paid user acquisition campaigns on Meta / Google / TikTok / app store channels; manage daily budgets and bidding; Participate in A/B testing of ad creatives and iterate high-converting creatives; Monitor core metrics (CPI, ROAS, retention) and produce daily / weekly acquisition reports; Support ASO (App Store Optimization) and influencer / KOC collaboration campaigns; Support target-market UA strategy reviews and budget allocation recommendation
Seniority
Entry-level / Campus Recruitment
