Senior Paid Advertising Strategist, Fashion
Core
Lead performance marketing strategy and execution for high-value fashion and brand accounts, driving measurable business outcomes through expert channel management and advanced measurement.
Role type
Senior IC Paid Advertising Strategist
Builds
Performance marketing campaigns and strategic media plans for leading and emerging brands
Domain
Digital Marketing / Paid Media / Fashion & Retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, Campaign planning and optimization, Budget pacing and management, QA for client revenue protection, Channel expertise (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat), Attribution and incrementality analysis, Client communication and presentation, Project management, Data analysis and insight formulation
Preferred skills
AI tool integration, Funnel marketing strategy, New business appraisal, Mentoring junior talent
Technologies
Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat, Google Analytics, Power Digital Nova ecosystem, Google/Microsoft Office Suite
Responsibilities
Lead performance marketing strategy and execution across marquee accounts; Conduct thorough QA to prevent errors impacting client revenue; Ensure accurate budget pacing and advise on budget changes; Analyze campaign data to develop actionable insights; Maintain client testing roadmaps and project manage next steps; Serve as a key strategic leader within the department and account teams; Support the growth of junior talent through coaching and knowledge-sharing.
Seniority
Senior, hands-on IC with mentorship responsibilities
