B2B Paid Advertising Specialist
Core
Execute and optimize end-to-end paid advertising campaigns across Meta, Google, TikTok, and other platforms for B2B and E-commerce clients, leveraging AI tools and data analytics to drive growth and performance.
Role type
Mid-level B2B Paid Advertising Specialist (Direct Response)
Builds
Paid media campaigns, performance reports, and client growth strategies
Domain
Digital Marketing / B2B / E-commerce
Required skills
Meta Ads, Google Ads, Direct Response marketing, Google Analytics, Shopify, Advanced Excel, Data analytics, Client communication, Campaign management, Strategic testing, AI tool utilization
Preferred skills
TikTok Ads, LinkedIn Ads, Pinterest Ads, Agency experience, E-commerce Lead Gen experience
Technologies
Meta, Google, TikTok, Google Analytics, Shopify, Power Digital Nova ecosystem (Power Circuit, nova Creative Affinity)
Responsibilities
Maintain flawless execution and QA across paid advertising platforms; independently manage timelines, budgets, and pacing; execute and optimize ad builds and performance monitoring; proactively identify growth opportunities and recommend data-backed optimizations; prepare and present performance reports using data storytelling; manage client testing roadmaps and experiments; leverage AI technologies to improve efficiency and workflows.
Seniority
Junior to Mid-level, hands-on IC