CPG Senior Paid Advertising Strategist, Client Experience
Core
Own execution, performance, and growth of paid advertising campaigns for clients across social and native media platforms.
Role type
Senior Paid Advertising Strategist (Client Experience)
Builds
Paid media campaigns (Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, Bing) and optimization strategies
Domain
Digital Marketing / Performance Advertising
Required skills
Paid social & native media campaign management, bid optimization, keyword research, ad copy development, budget management, QA for revenue protection, strategic communication, data storytelling, full-funnel marketing understanding, Google Analytics proficiency, Google/Microsoft Office Suite proficiency
Preferred skills
AI technology utilization for process optimization, cross-channel collaboration, project management
Technologies
Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads, Google Analytics, Power Circuit, Nova ecosystem
Responsibilities
Execute A-Z campaign builds with redundancy across channels, lead performance optimizations, manage client budgets and pacing, ensure QA to prevent revenue impact, provide proactive strategy recommendations, maintain client testing roadmaps, escalate performance risks, own strategic and performance reporting, facilitate internal communication with specialists
Seniority
Mid-Senior, hands-on IC