CPG Senior Paid Advertising Strategist, Client Experience
Core
Own the execution, performance, and growth of paid advertising campaigns for clients, tying efforts to broader business goals.
Role type
Senior IC paid advertising strategist
Builds
Performance marketing campaigns across paid social and native media platforms
Domain
Digital marketing / Paid media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social and native media campaign management, bid optimization, keyword research, ad copy development, full-funnel marketing strategy, data storytelling, project management, budget pacing, QA for campaign execution
Preferred skills
Experience with Power Digital's Nova ecosystem, AI tool utilization for process optimization
Technologies
Google Ads, Bing Ads, Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Execute A-Z builds and production across multiple channels with 100% on-time delivery; Lead proactive strategy recommendations and optimizations to improve performance; Manage client budgets and advise on budget changes; Provide weekly client progress recaps with insights and recommendations; Maintain client testing roadmaps and project manage next steps; Escalate performance risks early; Own strategic communication internally and externally; Leverage data to articulate results and next steps to clients and stakeholders
Seniority
Mid-level, hands-on IC