Paid Media Manager - South Bank, QLD
Core
Developing and executing paid media strategies for the ANZ region to drive customer acquisition and brand visibility for corporate travel brands.
Role type
Senior Paid Media Manager (B2B)
Builds
Paid media campaigns across search, social, display, programmatic, and video channels for corporate travel brands.
Domain
Travel & Tourism / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy development, campaign management and optimization, budget management, team leadership and mentoring, B2B lead generation, data analysis, Google Ads, META Ads Manager, LinkedIn Ads, SA360, DV360, Google Analytics, Excel
Preferred skills
Programmatic advertising expertise, knowledge of conversion tracking setups, experience with Google Tag Manager and Google Ads Editor, familiarity with data feeds and GA4
Technologies
Google Ads, META Ads Manager, LinkedIn Ads, SA360, DV360, Google Analytics, Google Tag Manager, Google Ads Editor, Excel
Responsibilities
Create tailored paid media plans for the ANZ market, oversee and monitor paid media campaigns to meet KPIs, manage and mentor the Paid Media Specialist, allocate and manage the paid media budget, integrate paid media strategies with other digital marketing efforts, prepare detailed reports on campaign performance
Seniority
Senior, hands-on IC with team management responsibilities