Sales Planner
Core
Craft compelling media plans, proposals, and pricing strategies for brand awareness and performance-driven campaigns across CTV/OTT, OLV, Display, Audio, and Native channels.
Role type
Strategic Sales Planner (Digital Media Buying)
Builds
Omnichannel media plans and proposals for regional and local advertisers on the Premion OTT platform
Domain
Digital advertising / OTT media buying
Required skills
DSP buying, omnichannel media planning, inventory forecasting, proposal development, Excel, PowerPoint, Salesforce
Preferred skills
Linear or digital video experience, CRM-integrated planning tools, local advertising dynamics
Technologies
DSP platforms, Salesforce, Excel, PowerPoint
Responsibilities
Partner with Sales to develop customized omnichannel media plans; manage pre-sales workflow from intake to proposal; serve as expert on DSP product offerings and audience segments; provide recommendations on reach, SOV, and pacing; maintain fluency in performance and impression-based planning models; collaborate on inventory forecasting and budget allocation; ensure accurate pricing and delivery forecasts in media plans; translate RFP requests into targeted media strategies; identify inefficiencies in planning systems; assist in user testing and internal education for new planning tech.
Seniority
Mid-level, hands-on IC
