Senior Manager, Customer Marketing
Core
Own the customer marketing plan to turn the installed base into a predictable expansion pipeline and a deep bench of advocates for a B2B SaaS technical interviewing platform.
Role type
Senior Manager, Customer Marketing
Builds
Expansion programs, lifecycle journeys, advocacy engine, customer events, and advisory boards
Domain
B2B SaaS / Technical Interviewing
Required skills
B2B SaaS marketing strategy, expansion pipeline management, lifecycle marketing, customer advocacy, event management, data segmentation, cross-functional partnership
Preferred skills
Experience with EMEA localization, marketing automation platform builds, G2 review management
Technologies
Marketing automation platforms, CRM, CS data systems
Responsibilities
Drive self-serve-to-Enterprise upgrade marketing motion, build one-to-many expansion programs for Enterprise customers, localize programs for EMEA, build lifecycle adoption programs, run customer advocacy programs, launch Customer Advisory Board
Seniority
Senior Manager, hands-on IC