Sr. Marketing Strategist, Lead Lifecycle Management
Core
Manage operational strategy to ensure marketing leads are captured, scored, routed, and converted into a real sales pipeline for Esri's global marketing programs.
Role type
Senior Marketing Operations Strategist (Lead Lifecycle Management)
Builds
Scalable lead lifecycle systems, governance standards, and reporting dashboards that align marketing and sales teams.
Domain
B2B SaaS / GIS Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lead lifecycle strategy, sales operations partnership, marketing automation platforms, CRM systems, lifecycle data analysis, cross-functional collaboration
Preferred skills
B2B SaaS lead lifecycle management, Adobe Marketo Engage proficiency
Responsibilities
Lead end-to-end lead lifecycle strategy and execution; Define and govern lifecycle standards and marketing–sales handoffs; Manage lifecycle performance and drive continuous optimization; Enable lifecycle visibility, systems alignment, and scalability
Seniority
Senior, hands-on IC
