Dealer Marketing Manager
Core
Partner with commercial vehicle dealers to execute national marketing strategies, manage co-op/MDF programs, and drive local lead generation for medium-duty EVs and Hybrids.
Role type
Senior channel marketing manager (commercial vehicles)
Builds
Dealer marketing programs, localized campaigns, and sales enablement toolkits
Domain
Commercial electric vehicles (EVs) and mobility
Deliverable
product features
Required skills
Dealer/retail marketing strategy, co-op/MDF program management, relationship management, campaign execution, performance analysis, incentive program translation, CRM utilization, travel management
Preferred skills
EV and commercial vehicle experience, new market launch, paid media, dealer training, fleet electrification incentives
Technologies
HubSpot, Salesforce
Responsibilities
Translate national priorities into dealer-specific marketing plans; build relationships with dealer principals and GMs; plan and support retail activations and events; manage co-op/MDF budgets and compliance; analyze lead and sales performance; provide dealer enablement and training; gather market feedback.
Seniority
Senior, hands-on IC
