Account Director
Core
Lead and deliver excellence in paid social campaign activation for key client accounts, providing strategic leadership and maximizing in-channel effectiveness across social platforms.
Role type
Senior IC Paid Social Account Director
Builds
Paid social media plans, campaign setups, performance optimizations, and client reporting for key accounts.
Domain
Digital Marketing / Paid Social / Media Buying
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid social campaign setup and optimization, strategic planning for brand and direct-response objectives, team line management and recruitment, client and stakeholder relationship management, performance analysis and reporting, integrated marketing strategy understanding
Preferred skills
Meta Blueprint certification, experience in agency environment, ability to present to clients and lead calls
Technologies
Facebook, Instagram, Twitter, Snap, TikTok, Pinterest, WPP Open
Responsibilities
Line manage a team of Paid Social specialists, overseeing their development and recruitment; Oversee production of comprehensive paid social media plans aligned with client objectives; Ensure QA checks, monitor campaign performance, and optimize for better results; Lead client calls, presentations, and end-of-campaign reporting; Manage internal and external stakeholders including media partners like Meta and TikTok; Identify opportunities to test and innovate in paid social strategies
Seniority
Senior, hands-on IC with team leadership