Director, Business Analytics
Core
Lead business analytics to deliver actionable insights and strategic narratives for clients, partnering with planning and investment teams on budgeting, media planning, and optimization.
Role type
Director, Business Analytics
Builds
Client strategic solutions, measurement plans, and media optimization strategies
Domain
Marketing analytics and advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing analytics expertise, integrated marketing experience, audience-based marketing, strategic problem-solving, client relationship management, presentation skills, project management
Preferred skills
Agency-side media campaign planning knowledge
Technologies
1st and 3rd party data solutions, data lakes, data clean rooms
Responsibilities
Build deep understanding of client strategic issues and competitive position; lead measurement plan development and execution; partner on annual budget setting and media plan development; mentor and train managers and analysts; design tests to measure media impact on business outcomes; provide ad hoc support for strategic marketing problems
Seniority
Director, leadership & mentorship