Director, Growth Analytics
Core
Lead growth analytics for agency clients by developing strategic insights, optimizing media plans, and measuring incremental media impact on business outcomes.
Role type
Senior IC Director, Growth Analytics
Builds
Actionable consumer insights, measurement plans, and data-driven marketing strategies for global brands
Domain
Marketing analytics, advertising, media planning, and data-driven customer journey development
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Strategic issue analysis, sophisticated analytics techniques, media plan optimization, audience segmentation, test design for media impact, leadership and mentorship, client relationship management, problem-solving, business writing and presentation, project management
Preferred skills
Agency-side media campaign planning, Tableau or data visualization tools
Technologies
Data lakes, data clean rooms, aggregated and user-level data, 1st and 3rd party data solutions
Responsibilities
Build deep understanding of client strategic issues and competitive position; partner with planning and investment teams on budget setting and media plan development; lead measurement plan development and execution; design tests to measure incremental media impact; mentor managers and ADs; provide ad hoc support for broad strategic marketing problems
Seniority
Senior, hands-on IC with leadership responsibilities
