Manager, Business Analytics
Core
Lead business analytics initiatives for agency clients by developing strategic insights, managing measurement plans, and optimizing media budgets to drive business outcomes.
Role type
Manager, Business Analytics (Agency)
Builds
Client measurement plans, media optimization strategies, and actionable analytic narratives
Domain
Marketing Analytics & Advertising
Required skills
Marketing analytics, data strategy, audience segmentation, media planning, budget forecasting, ROI analysis, client relationship management, team leadership, strategic problem-solving
Preferred skills
Agency-side media campaign planning, emerging advertising technologies
Technologies
Data lakes, data clean rooms, 1st/3rd party data solutions
Responsibilities
Develop client strategic understanding and competitive positioning; execute measurement plans and generate actionable insights; lead, mentor, and train analysts; present reports and POVs to clients; partner on budget setting and media plan optimization; recruit new talent; stay current on industry trends
Seniority
Manager, hands-on leadership
