Manager, Business Analytics
Core
Lead business analytics for agency services by building client strategic understanding, developing measurement plans, and delivering actionable insights to drive business outcomes.
Role type
Manager, Business Analytics
Builds
Measurement plans, client reports, POVs, and media impact tests
Domain
Marketing analytics and advertising
Deliverable
client delivery
Required skills
marketing analytics, data solutions (1st/3rd party, data lakes, clean rooms), audience-based marketing, integrated marketing, budgeting, revenue forecasting, ROI development, leadership, client relationship management, strategic problem-solving, project management
Preferred skills
agency-side media campaign planning, emerging advertising technologies
Technologies
data lakes, data clean rooms
Responsibilities
Build deep understanding of client strategic issues and competitive position; Participate in measurement plan development and execution; Generate and communicate actionable insights through analytic techniques; Lead, mentor, and train analysts; Present reports and materials to clients; Design tests to measure media impact on business outcomes; Partner with Planning and Investment teams on budget setting and optimization; Recruit new talent; Keep abreast of industry trends through research and events
Seniority
Manager, hands-on leadership
