Director, Business Analytics
Core
Lead business analytics efforts to deliver actionable insights and strategic narratives that help clients exceed their business goals.
Role type
Director, Business Analytics
Builds
Measurement plans, media optimization strategies, and consumer segmentation models for agency clients.
Domain
Marketing analytics and advertising
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing analytics expertise, data strategy (1st/3rd party data, data lakes, clean rooms), audience-based marketing, integrated marketing planning, budgeting and ROI forecasting, leadership and team mentorship, strategic problem-solving, client relationship management, presentation skills, project management
Preferred skills
Agency-side media campaign planning knowledge
Technologies
Data lakes, data clean rooms, 1st party data, 3rd party data
Responsibilities
Build deep understanding of client strategic issues and competitive positions; partner with planning and investment teams on budget setting and media plan development; lead measurement plan development and execution; design tests to measure media impact on business outcomes; mentor and train managers and analysts; provide ad hoc support for broad strategic marketing problems.
Seniority
Director, strategic leadership and team management
