Director, Business Analytics
Core
Lead business analytics to deliver actionable insights and strategic narratives for clients, partnering with planning and investment teams on budgeting, media plans, and optimization.
Role type
Senior IC Director, Business Analytics
Builds
Client strategic solutions, measurement plans, and data-driven advertising programs
Domain
Marketing analytics and data
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
marketing analytics, data solutions (1st/3rd party, data lakes, clean rooms), integrated marketing, audience-based marketing, strategic problem-solving, client relationship management, presentation skills, project management
Preferred skills
agency-side media campaign planning, consumer segmentation, audience identification
Technologies
data lakes, data clean rooms, aggregated data, user level data
Responsibilities
Build deep understanding of client strategic issues and competitive position; lead measurement plan development and execution; partner on annual budget setting and media plan development; recommend and implement research for consumer insight gathering; lead, mentor, and train managers and ADs; design tests to measure incremental media impact on business outcomes; provide ad hoc support for broad strategic marketing problems.
Seniority
Director, hands-on leadership & mentorship
