Associate Director, Business Analytics
Core
Lead business analytics to deliver actionable insights and strategic narratives for clients, integrating with planning and investment teams to exceed business goals.
Role type
Senior IC business analytics leader (marketing/advertising)
Builds
Client-facing analytics solutions, media impact tests, and strategic consumer insights
Domain
Marketing analytics and data-driven advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
marketing analytics, integrated marketing (media/customer journey), audience-based marketing, strategic problem-solving, client relationship management, presentation skills, project management
Preferred skills
agency-side media campaign planning, budgeting, revenue forecasting, ROI development
Technologies
N/A
Responsibilities
Build deep understanding of client strategic issues and competitive position; develop measurement plans and execute analytics; lead, mentor, and train analysts and managers; present reports and POVs to clients; design tests to measure media impact on business outcomes; partner with planning teams on budget and media plan optimization
Seniority
Senior, hands-on IC with leadership