Paid Social Specialist
Core
Managing and optimizing paid social campaigns across multiple markets for Meta, TikTok, and YouTube to drive business growth.
Role type
Paid Social Specialist (Performance Marketing)
Builds
Paid social campaigns and media plans for clients
Domain
Digital Marketing / Performance Marketing
Required skills
Paid social campaign management, Meta Ads expertise, TikTok Ads, YouTube Ads, campaign reporting, audience targeting, budget optimization, creative testing, client communication, analytical thinking
Preferred skills
Healthcare industry experience, GA4, Pixel/CAPI, e-commerce or lead gen campaigns, regional/international agency experience
Technologies
Meta Ads, TikTok Ads, YouTube Ads, GA4, Pixel, CAPI
Responsibilities
Plan, launch, and optimize paid social campaigns; manage ad accounts and campaign structures; monitor performance and report results; test new formats and trends; collaborate with strategy and creative teams; provide client recommendations and consult on campaign outcomes
Seniority
Mid-level, hands-on IC