Paid Media Specialist
Core
Run day-to-day ad operations on Meta, TikTok, and Snapchat for a telehealth company, launching video ads, optimizing campaigns, and managing platform-specific compliance.
Role type
Paid Media Specialist (IC)
Builds
Video ad campaigns across Meta, TikTok, and Snapchat
Domain
Telehealth / Direct-to-Consumer (DTC)
Required skills
Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, ad copywriting, campaign optimization, data analysis, Google Tag Manager, Google Analytics, ad compliance management
Preferred skills
Health/wellness category experience, DTC/e-commerce background
Technologies
Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, Google Tag Manager, Google Analytics
Responsibilities
Launch 10–12 new video ads weekly across Meta, TikTok, and Snapchat; adapt assets per platform (aspect ratios, crops, safe zones); write ad copy (primary text, headlines, descriptions); track ad approvals and manage appeals; analyze test results to identify winners and losers; scale winning campaigns and adjust budgets; retest underperformers; compare performance across platforms using attribution events.
Seniority
Mid-level, hands-on IC