Manager, Integrated Marketing
Core
Lead integrated marketing campaigns, platform operations, and team development to drive customer acquisition, retention, and revenue growth for a SaaS platform.
Role type
Senior IC Manager, Integrated Marketing & Direct Response
Builds
Integrated marketing campaigns, funnels, automations, and customer journeys for a white-label SaaS platform
Domain
SaaS / Direct Response Marketing / AI-enabled Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Integrated marketing strategy, Direct response marketing, Lifecycle marketing, Marketing operations, Team leadership, Funnel building, Automation management, CRM workflow design, AI marketing tools, Data analysis
Preferred skills
Agency experience, SaaS environment experience, Launch management, Attribution modeling, Creative collaboration
Technologies
HighLevel, AI tools, CRM, Automation platforms, Email/SMS/Paid Media
Responsibilities
Lead and oversee integrated marketing campaigns across acquisition, lifecycle, retention, and customer engagement; Build, manage, and optimize workflows, automations, funnels, and nurture systems in HighLevel; Track campaign performance and analyze data to identify optimization opportunities; Lead, coach, and mentor a high-performing integrated marketing team; Partner cross-functionally to ensure campaigns are delivered accurately and on time
Seniority
Senior, hands-on IC with people management