Associate Director, Digital Partnerships
Core
Develop, execute, and monitor digital media partnership strategies for healthcare clients, driving non-traditional partnerships and innovations.
Role type
Senior IC digital partnerships manager
Builds
Digital media partnership strategies and client deliverables
Domain
Healthcare media agency / Digital marketing
Deliverable
product features
Required skills
Client relationship management, digital media strategy, project management, online planning tools, campaign management/ad serving technology, analytical abilities, media systems proficiency
Preferred skills
Third-party internet marketing research tools, programmatic experience, DMP experience
Technologies
Double Click DART, Atlas DMT, MS Excel, Word, PowerPoint, comScore Media Metrix, Nielsen NetView, @Plan, eMarketer
Responsibilities
Direct client communication for marketplace intelligence and negotiations, manage partnership deliverables and expectations, collaborate with Strategy/Analytics/Comms teams on KPIs, ensure team strategy and budget alignment, provide partner selection recommendations, support new business pitches, support MAGNA aggregate negotiations
Seniority
Senior, supervisory
