(Junior) Manager Media Strategy
Core
Plan, analyze, and optimize high-reach TV and print marketing campaigns for a global healthcare group, leveraging data patterns and AI to maximize media investment efficiency.
Role type
Junior Manager Media Strategy
Builds
National and international media campaigns across Online, Print, and TV channels for a leading healthcare group.
Domain
Healthcare / Media Buying & Strategy
Deliverable
production ML models
Required skills
Data analysis, Media planning, Contract negotiation, AI implementation, Excel (advanced), Data visualization (Power BI/Tableau), Media measurement models, Media planning tools
Preferred skills
Market research experience, Strategic marketing background, Product management experience
Technologies
Power BI, Tableau, Media planning tools, AI tools
Responsibilities
Plan and steer high-reach TV and print campaigns; Analyze media usage data and sales figures to optimize budgets and CPMs; Evaluate channel performance and prepare structured campaign reports; Implement and develop data processes and reporting; Negotiate contracts with media partners; Drive efficient AI usage.
Seniority
Junior, hands-on IC