Sales Operations Analyst (Sales Leads and Pipeline)
Core
Maintaining data integrity and lead flow for the Top of Funnel data lifecycle in a B2B digital advertising and industrial sourcing business.
Role type
Sales Operations Analyst (Sales Leads and Pipeline)
Builds
Prospect databases, enriched lead lists, and automated data workflows for sales teams.
Domain
B2B Digital Advertising / Industrial Sourcing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Advanced Excel/Google Sheets (Pivot Tables, VLOOKUP/Index Match), Salesforce (SFDC) power user, data enrichment tools (ZoomInfo, LinkedIn Sales Navigator), data scrubbing and segmentation, CRM governance, high-volume reporting
Preferred skills
Experience in B2B SaaS or Digital Advertising, strategic cross-functional alignment, process development for lead recycling
Technologies
Salesforce, ZoomInfo, LinkedIn Sales Navigator, Apollo, Demandbase
Responsibilities
Build and maintain core prospect and contact databases; Identify and pull large-scale prospect lists based on Ideal Customer Profiles; Enrich thousands of records with firmographic, technographic, and lead scoring data; Cleanse large datasets to remove duplicates and segment by industry and spend potential; Develop processes to re-score and redistribute prospects; Partner with Marketing to ensure proper lead routing; Pre-load sales territories with high-intent data; Track and report on list performance and database health.
Seniority
Mid-level, hands-on IC
