Fashion Marketing Associate Account Director
Core
Strategic lead for a portfolio of 4–6 fashion and apparel accounts, driving revenue growth through creative performance, customer acquisition efficiency, and retention.
Role type
Associate Account Director (Fashion Marketing)
Builds
Client growth strategies, retention programs, and unified account plans across paid social, influencer, creative, and SEO channels.
Domain
Fashion, Apparel, DTC Marketing
Deliverable
client delivery
Required skills
Cross-channel marketing strategy, data-to-insight translation, influencer/UGC ecosystem management, DTC economics (CAC/LTV), seasonal campaign planning, client relationship management, performance tracking (audience fatigue/cohort behavior), team coordination.
Preferred skills
AI tool proficiency, Meta-heavy media mix experience, strategic coaching/mentoring.
Technologies
Power Digital Nova ecosystem, Iris intelligence layer, Power Circuit roadmap.
Responsibilities
Lead weekly client calls and own the performance narrative; coordinate paid social, influencer, creative, SEO, and lifecycle teams; track creative performance and audience fatigue; support retention strategy (repeat purchase rate, LTV); maintain seasonal calendar alignment; build and maintain strong client relationships to ensure ≥90% retention.
Seniority
Mid-Senior (4–7 years experience), hands-on IC with strategic partnership duties.