Senior Associate, Content
Core
Develops, recommends, executes, and evaluates digital media plans from inception to completion for clients, ensuring budget and objective alignment.
Role type
Senior Associate, Media Partnerships & Content Strategy
Builds
Digital media plans, custom content programs, and campaign implementations for global brands
Domain
Digital Media Buying, Media Partnerships, Marketing Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Campaign management, ad serving technology, third-party market research tools, media math, budget allocation, negotiation, project management
Preferred skills
Partnerships Associate experience, problem solving, multi-tasking, inventory management systems
Technologies
Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, eMarketer, MBox
Responsibilities
Attend partner meetings and provide clients with research data; Collaborate with team members to develop and manage digital media plans; Conduct industry research and develop RFPs with media partners; Evaluate partner proposals and negotiate plan details; Oversee production timelines and campaign implementation; Manage day-to-day tasks for custom content programs
Seniority
Senior, hands-on IC
