Associate Director, Paid Media Planning (Evergreen)
Core
Develop and execute digital and traditional advertising strategies for nonprofits, political groups, and major brands to drive engagement and bottom-line results.
Role type
Associate Director, Paid Media Planning
Builds
Multi-channel media campaigns and strategic plans for diverse clients
Domain
Digital marketing, traditional media, nonprofit, political, and brand sectors
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
cross-channel media planning, campaign management, media strategy, performance analysis, budgeting, vendor relationship management, client presentation, strategic translation of business objectives
Preferred skills
digital innovation, thought leadership, mentoring, media R&D
Technologies
DSP, CPA, IVT, ROAS, AVOC, media planning platforms
Responsibilities
Develop media plans and recommendations translating client visions into objectives; Analyze performance data to identify optimization opportunities; Lead client-facing interactions to deliver strategies; Collaborate with internal teams to produce campaigns and creative ideas; Maintain relationships with media partners and engage in R&D projects; Mentor colleagues and contribute to thought leadership
Seniority
Senior, hands-on IC with mentorship responsibilities