Consumer Services Marketing Account Director
Core
Own a portfolio of 4–6 consumer services accounts (home services, education, financial services, etc.) focusing on lead quality, CPL, and cost per acquired customer.
Role type
Senior Account Director (Consumer Services Marketing)
Builds
Multi-channel growth strategies for lead-gen-driven businesses
Domain
Digital Marketing / Consumer Services
Required skills
Lead generation strategy, Funnel economics (CPL, LTV), Paid search management, Local SEO, Client retention, Team coaching
Preferred skills
AI technology integration, Geographic expansion strategy
Technologies
Power Digital Nova ecosystem, Iris, Pulse, Power Circuit
Responsibilities
Run quarterly Power Circuit reviews to diagnose growth constraints; Coordinate paid search, social, SEO, and creative teams; Coach analysts and specialists; Manage retention and expansion; Build multi-threaded client relationships.
Seniority
Senior, hands-on IC