Senior Associate, Paid Social
Core
Provide tactical paid social recommendations and manage end-to-end paid social media campaigns for clients across various platforms.
Role type
Senior Associate, Paid Social Media Specialist
Builds
Client-paid social media campaigns on Meta and other platforms
Domain
Digital Marketing / Social Media Advertising
Deliverable
product features
Required skills
Meta (Facebook, Instagram) campaign management, campaign trafficking, performance monitoring, KPI tracking, budget pacing, reporting, cross-platform knowledge (X, Snapchat, Pinterest, LinkedIn, TikTok, Reddit)
Preferred skills
Experience with additional social platforms, mentoring junior team members
Technologies
Meta Ads Manager, MS Office (Excel, PowerPoint, Word, Outlook)
Responsibilities
Plan, execute, optimize, and report on paid social media efforts; manage campaign trafficking and quality assurance; monitor performance against KPIs and budget; compile performance reports and recommend optimizations; present results and next steps to internal and external partners; stay updated on platform enhancements and industry trends; mentor junior team members; oversee budget pacing and billing administration.
Seniority
Senior, hands-on IC with mentorship responsibilities