Senior Supply Acquisition Specialist
Core
Lead end-to-end tutor acquisition strategies to build scalable supply channels for a global online language learning marketplace.
Role type
Senior Supply Acquisition Specialist (Growth/Performance Marketing)
Builds
Scalable tutor acquisition engines and new channel playbooks for a marketplace platform
Domain
Ed-Tech / Online Language Learning Marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
SEM and paid social campaign management, CRM funnel math and lead scoring, channel strategy from scratch, KPI framework definition, cross-functional partnership, data analytics (Excel/SQL)
Preferred skills
Marketplace supply-side acquisition, affiliate/partnership management, BI tools
Technologies
Meta, TikTok, LinkedIn, SQL, Excel/Sheets
Responsibilities
Run and optimize SEM and paid social campaigns for tutor acquisition; Partner with Marketing SEO and CRM to grow organic acquisition and improve conversion; Own job board strategy and execution across LinkedIn and other boards; Identify, test, and launch new acquisition channels and partnerships; Define and evolve the acquisition KPI/reporting framework; Collaborate cross-functionally to create playbooks for future scaling
Seniority
Senior, hands-on IC