Manager, Digital Partnerships
Core
Lead a team of Negotiators and Associates to develop and execute digital media plans from inception to completion, identifying non-traditional partnership opportunities.
Role type
Manager, Digital Partnerships
Builds
Integrated marketing communication plans and digital media campaigns
Domain
Digital Media & Advertising
Deliverable
product features
Required skills
Media planning, team leadership, negotiation, campaign management, ad serving technology, budget management, marketplace intelligence
Preferred skills
Third-party internet marketing research, oral and written communication
Technologies
Double Click DART, Atlas DMT, Media Mind, comScore Media Metrix, Nielsen NetView, @Plan, NetRatings
Responsibilities
Communicate with clients on marketplace intelligence and partnership needs; maintain daily client contact and foster media partner relationships; present plan recommendations and identify new opportunities; mentor associates and ensure work standards; lead strategic media planning and KPI development; manage partner negotiations, budget, and billing; provide guidance on reports and analytics; secure competitive pricing.
Seniority
Manager, hands-on leadership