Digital Media Planner & Buyer
Core
Digital Media Planner & Buyer responsible for finalizing media touchpoints, planning purchases based on client strategies, monitoring campaigns, and negotiating with suppliers.
Role type
Digital Media Planner & Buyer
Builds
Media campaigns and client media investments
Domain
Digital advertising and media buying
Required skills
Direct media planning, digital media knowledge, market and supplier knowledge, media cost planning, campaign negotiation, campaign optimization
Preferred skills
Knowledge of WPP Open platform, experience with Activation Team workflows
Responsibilities
Plan purchasing actions based on client strategies and briefs, identify campaign optimization opportunities, monitor campaigns and report results, analyze and select ad offers based on cost efficiency and KPIs, collaborate with Trading team, negotiate and optimize campaign terms with suppliers
Seniority
Individual Contributor