Senior Paid Advertising Strategist, B2B
Core
Lead performance marketing strategy and execution for high-value B2B accounts, driving results tied to broader business goals using advanced measurement techniques and AI tools.
Role type
Senior IC Paid Advertising Strategist (B2B)
Builds
Performance marketing campaigns and strategic insights for enterprise clients
Domain
B2B Marketing / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, campaign optimization, budget pacing, QA, client communication, data analysis, attribution modeling, project management, bid management, keyword research, ad copy development, funnel marketing
Preferred skills
AI tool integration, mentoring junior talent, cross-channel integration, new business appraisal
Technologies
Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, YouTube, Reddit, Google Analytics, Power Digital Nova ecosystem
Responsibilities
Lead performance marketing strategy and execution across marquee accounts; Conduct thorough QA to prevent revenue-impacting errors; Ensure accurate budget pacing and advise on changes; Analyze campaign data to develop actionable insights; Maintain client testing roadmaps and manage experimentation cadence; Escalate performance risks early; Mentor junior talent and support team growth; Complete new business appraisals for the paid advertising product.
Seniority
Senior, hands-on IC with mentorship responsibilities