Manager, Audience Analytics
Core
Manager leading audience analytics and data-driven media strategies for healthcare clients, leveraging proprietary people-based data to maximize business outcomes.
Role type
Manager, Audience Analytics
Builds
Addressable audience strategies and data-informed media plans across paid, owned, and earned channels
Domain
Healthcare media / Digital marketing
Required skills
Audience-based planning, Data-driven insights, Project management, Team collaboration, Communication & presentation, Technical proficiency
Preferred skills
Ad tech platforms (DMPs, CDPs, CRM), Media activation knowledge, Omnichannel support, Industry knowledge (healthcare)
Technologies
DSP, Ad Server, Ad Verification, Site Analytics, DMPs, CDPs, CRM platforms
Responsibilities
Identify high-value audiences and develop addressable strategies, Conduct business and audience analysis for segmentation, Identify channels and data sources for media activation, Support client data-driven marketing and education, Collaborate on audience learning agendas and measurement frameworks, Assess performance data and provide optimization recommendations, Support innovation for cookie-less environments
Seniority
Manager, hands-on IC with team collaboration
