Paid Media Audience Strategy & Data Architecture Lead
Core
Lead audience planning, activation strategy, and data-enabled marketing initiatives by defining target frameworks, integrating first-party data, and operationalizing strategies across MarTech and AdTech platforms.
Role type
Senior IC Paid Media Audience Strategy & Data Architecture Lead
Builds
Scalable audience strategies, data flows, and activation processes for customer acquisition, engagement, and retention.
Domain
Financial services / Paid Media & Marketing Technology
Deliverable
production ML models
Required skills
Audience strategy, data architecture, SQL, customer lifecycle marketing, segmentation, MarTech/AdTech ecosystems, identity resolution, stakeholder management
Preferred skills
LiveRamp/identity resolution platforms, DSPs/CDPs, financial services experience, predictive modeling
Technologies
SQL, DSPs, CDPs, MarTech platforms, AdTech platforms, identity resolution tools
Responsibilities
Develop audience strategies for acquisition and retention; leverage first-party data to build segments and propensity models; design data flows for audience activation; guide activation across digital marketing and paid media platforms; ensure compliance with privacy and data governance; lead cross-functional collaboration with Marketing, Data Science, and Technology teams.
Seniority
Senior, hands-on IC
