Senior Strategic Planner
Core
Lead high-impact strategic initiatives for healthcare clients and brands, serving as a key partner to Account Services and Creative to elevate deliverables and creative output.
Role type
Senior Strategic Planner (Healthcare)
Builds
Holistic, digital-first go-to-market plans, integrated campaigns, customer journeys, messaging maps, and campaign blueprints for diverse healthcare brands.
Domain
Healthcare marketing and advertising
Deliverable
product features
Required skills
Strategic planning, market trend analysis, go-to-market strategy, omnichannel engagement, journey mapping, data analytics, social listening, digital marketing (SEM/PPC/social), client consulting
Preferred skills
Pharma/healthcare/wellness industry experience, primary and secondary research methods
Technologies
Google Analytics, Adobe Analytics, Brandwatch, custom dashboards, e-commerce platforms
