Sr. Campaign Strategist
Core
Senior marketing professional driving enterprise-wide Go-To-Market campaigns, journey management, and customer engagement strategies for Esri's products.
Role type
Senior IC campaign strategist (marketing)
Builds
Multi-channel digital marketing campaigns, customer journey programs, and strategic marketing resources.
Domain
B2B SaaS / GIS technology
Deliverable
product features
Required skills
Integrated and digital marketing campaign execution, strategic planning, executive stakeholder management, advanced data analysis, customer segmentation, marketing automation, budgeting and risk management
Preferred skills
Account-based marketing (ABM), Adobe Analytics/Audience/Target, Power BI, Pardot, Salesforce, enterprise data modeling, social media strategy, GIS/Esri product knowledge
Technologies
Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, Salesforce
Responsibilities
Build and maintain strategic relationships with C-level executives and key partners; oversee strategic marketing campaigns across verticals and markets; drive enterprise-wide marketing strategies and best practices; analyze data to inform campaign strategies and measure KPIs; lead the development and execution of high-visibility digital content campaigns; integrate new ideas and collaborate with product and communications teams; lead initiatives to improve customer segmentation and market intelligence.
Seniority
Senior, hands-on IC