Account Based Marketing (ABM) Specialist
Core
Develop and deliver account-based marketing (ABM) programmes to engage high-value target accounts, build relationships with decision-makers, and accelerate qualified sales pipeline for a global payments platform.
Role type
Account Based Marketing (ABM) Specialist
Builds
Personalized, multi-channel ABM campaigns and targeted marketing assets for priority accounts in public transport, parking, and payments.
Domain
Fintech / Payments / Public Transport / Mobility
Required skills
ABM strategy development, multi-channel campaign execution, account research and segmentation, CRM and marketing automation management, sales and marketing alignment, data analysis and reporting, project management
Preferred skills
B2B SaaS experience, payments/fintech domain knowledge, public transport/parking technology experience, HubSpot proficiency, 6sense/Demandbase/Rollworks platform experience
Technologies
HubSpot, 6sense, Demandbase, Rollworks, Notion, Slack, Google Workspace, Jira
Responsibilities
Identify, prioritize, and segment target accounts; plan and execute personalized ABM campaigns; collaborate with content teams on tailored messaging; align ABM strategies with revenue team objectives; monitor and optimize campaign performance and pipeline contribution
Seniority
Mid-level, hands-on IC