Marketing Automation Journey Lead
Core
Lead journey architecture, orchestration, and optimization for customer lifecycle experiences across Consumer and B2B subscription businesses.
Role type
Senior IC Marketing Automation Journey Lead
Builds
Automated customer journeys, campaigns, and triggers for FT's subscription products
Domain
Media & Publishing / Customer Lifecycle Marketing
Required skills
Marketing automation strategy, Customer journey architecture, Lifecycle marketing, Portfolio optimization, Multichannel orchestration, Data-driven decisioning, Experimentation design, Stakeholder collaboration, Technical roadmap planning, Standards development
Preferred skills
Experience with Marketing Automation Platforms (MA), Customer Data Platforms (CDP), A/B testing frameworks, Agile methodologies
Technologies
Marketing Automation Platforms, CRM systems, Data Analytics Tools, Personalization Engines
Responsibilities
Partner with Lifecycle Marketing to translate business objectives into automated experiences; Maintain a comprehensive view of the journey portfolio to identify gaps and overlaps; Design automated experiences using audiences, channels, and behavioral signals; Establish KPIs and measurement approaches for journey interventions; Translate journey recommendations into actionable briefs for delivery teams; Coach colleagues on journey design and optimization; Collaborate with Consumer and B2B counterparts to establish consistent standards.
Seniority
Senior, hands-on IC