Marketing Lead
Core
Lead marketing strategy and execution for Kerv Digital's Private Sector, focusing on B2B technology solutions to generate sales pipeline and brand awareness across Commercial, Housing, Social Enterprise, Charities, and Further Education sub-verticals.
Role type
Senior B2B Technology Marketing Lead
Builds
Account-based marketing (ABM) campaigns, digital campaigns, events, and content strategies for Microsoft Business Applications and AI solutions.
Domain
B2B Technology / Cloud & AI / Private Sector Services
Required skills
B2B technology marketing strategy, account-based marketing (ABM), campaign planning and execution, stakeholder management, budgeting and ROI forecasting, CRM management, event coordination, social media management, AI application in marketing
Preferred skills
Microsoft Dynamics CRM expertise, experience in Microsoft partner ecosystem, Adobe Creative Suite proficiency, sector research and audience insight skills
Technologies
Microsoft Dynamics 365, Power Platform, Azure, Adobe Creative Suite, Microsoft Dynamics CRM
Responsibilities
Collaborate with sales to define target accounts and deliver ABM campaigns; Develop tailored campaigns for Private Sector sub-verticals; Manage campaign budgets and forecast ROI; Coordinate event delivery and logistics; Partner with Microsoft and suppliers for joint campaigns; Report on marketing metrics and pipeline contribution; Identify and test AI opportunities for marketing efficiency.
Seniority
Senior, hands-on IC
