B2B Marketing Lead, ANZ
Core
Accountable market owner for OpenAI's B2B marketing strategy, execution, and outcomes across Australia and New Zealand, driving measurable pipeline, adoption, and customer trust.
Role type
Senior B2B Marketing Lead (Enterprise & Mid-Market)
Builds
Integrated marketing programs, ABM campaigns, local content, partner strategies, and startup/developer programs for the ANZ market.
Domain
B2B SaaS / AI / Enterprise Technology in Australia and New Zealand
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B enterprise marketing strategy, Account-Based Marketing (ABM), integrated demand generation, field marketing, event management, content creation, sales enablement, partner ecosystem management, budget and vendor management, market analysis, stakeholder influence, cross-functional collaboration.
Preferred skills
AI/ML product marketing, SaaS/Cloud/Infrastructure marketing, Salesforce/Marketo proficiency, regulated industry marketing (financial services, healthcare, public sector), startup/high-growth tech experience, ANZ enterprise technology network.
Technologies
Salesforce, Marketo, event platforms, marketing analytics tools
Responsibilities
Own ANZ B2B marketing strategy and investment recommendations; plan and run integrated marketing programs (ABM, events, roundtables); activate global campaigns for local audiences; create high-impact local content; partner with Sales to identify priority accounts; coordinate startup and developer programs; manage agencies, vendors, budgets, and reporting; establish performance dashboards; represent ANZ market needs in regional/global planning.
Seniority
Senior, hands-on IC with strategic ownership