Integrated Campaigns Manager, AMER
Core
Building demand generation and account-based marketing (ABM) programs to win and expand strategic enterprise accounts for AI and developer tools.
Role type
Integrated Campaigns Manager (Demand Gen & ABM)
Builds
Demand generation programs, ABM campaigns, webinars, and nurture sequences for enterprise buyers.
Domain
Artificial Intelligence / Developer Tools / Enterprise B2B
Deliverable
product features
Required skills
ABM strategy, account mapping, copywriting, campaign execution, webinar production, email marketing, data analysis, vendor management, creative direction.
Preferred skills
Experience with AI coding tools, intent data platforms, verticalized GTM motions.
Technologies
Salesforce, marketing automation platforms, webinar platforms, direct mail/gifting platforms, Clay, ABM/intent platforms.
Responsibilities
Design and run ABM programs for strategic account clusters; map buying centers and build multithreaded plays; write copy for campaigns, emails, and landing pages; produce and manage virtual events; develop creative offers; track campaign performance to pipeline; manage vendors and budgets.
Seniority
Mid-level, hands-on IC